Hidden in the back of the typical American music store – past the ethnic folk songs and spoken poetry – is a tiny slot set aside for "Contemporary Christian Music."
Mark Joseph ponders this sad state of affairs whenever he returns home to Tokyo and flips through racks of compact discs, looking for the Christians whose music he markets in Japan through his MJM label.
"Over there, Holy Soldier is next to Jimi Hendrix ... and White Cross is next to White Snake," said Joseph, who is best known in Japan as a U.S. correspondent for CNN's Wow Wow Entertainment Report and the NHK television network. "In Japan, we can get away with that, because to them it's all rock 'n' roll. ... This is exactly how the artists I know would like to see their music handled in the states. But we know that's not possible, since over here `Christian' and `secular' music exist in different worlds."
Of course, no one would try to pin a "Buddhist musician" label on Tina Turner, the Beastie Boys or Courtney Love and lock their music in a commercial ghetto, he said.