Black Friday

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Here comes Christmas 2023 -- whatever that means in a digital marketplace

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Here comes Christmas 2023 -- whatever that means in a digital marketplace

There was a time, long ago, when it was easy to pinpoint the beginning and end of the "Christmas season."

In cultures linked to centuries of Christian tradition, the feast of Christmas -- the Nativity of Our Lord Jesus Christ or Christ Mass -- was on December 25, the start of a festive 12-day season that ended with the Feast of the Epiphany. Many Eastern Orthodox churches continue to use the ancient Julian calendar, celebrating Christmas on January 7.

Then there is the "Christmas season" for the whole culture. One big change occurred on December 26, 1941, when President Franklin D. Roosevelt -- focusing on Christmas shopping -- signed a joint resolution of Congress defining Thanksgiving as the fourth Thursday in November. That established an official starting line for the dash to Christmas.

By the early 1960s, the name "Black Friday" was attached to the day after Thanksgiving, with armies of shoppers heading to downtown stores and, eventually, the shopping malls that replaced them. This brand of Christmas opened with a bang, with throngs gathering before dawn to grab "Black Friday" bargains, with police present to control the inevitable pushing and shoving.

Then came the Internet, with more changes in the size and shape of the commercial steamroller known as the "Holidays."

"It's safe to say that Black Friday has become a concept, not an event. We have ended up with Black Fridays all the way down" the calendar during November, said Jeremy Lott, managing editor for publications at the Competitive Enterprise Institute and former editor of the Real Clear Religion website.

"Basically, we're talking about Black Friday after Black Friday everywhere, world without end. Amen," he added, in a telephone interview.

It's true that millions of shoppers can flock to any "malls that are still open," he said. But in terms of large-scale holiday rites, the "liturgy of the shopping mall" has devolved into smaller rites focusing on waves of sales in strip-mall shops and "big-box" stores located nearby.

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Christmas in America 2017: The season may be huuuuge, but it's not all that sacred

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Christmas in America 2017: The season may be huuuuge, but it's not all that sacred

The way President Donald Trump sees things, his big tax-bill win on Capitol Hill was a giant -- maybe even huuuuge -- Christmas present for America.

"Remember I said we're bringing Christmas back? Christmas is back, bigger and better than ever before," he said, speaking in Utah earlier this week. "We're bringing Christmas back and we say it now with pride. Let me just say, to those here today and all across the country: Merry Christmas to everybody."

That's good rhetoric for a political rally, as long as most of the cheering people think of Christmas as a cultural season built on gifts, travel, fun, food, festivities and activities with friends and family. And that turns out to be true for 43.1 percent of those polled in a new survey by the Saint Leo University Polling Institute. Only 3.9 percent viewed Christmas exclusively in religious terms and another 11.4 percent as "mostly religious."

"It's important to realize that the commercialization of the season doesn't appear to be the driving factor in what's creating the cultural Christmas we see today," said Marc Pugliese, who teaches religion and theology at Saint Leo University in central Florida.

Many Americans, in fact, are "tired or fed up" with the tsunami of advertising and materialism they see every December, he added. "So you can't just say that the shopping mall has won. … But the reality is that almost everything that's going on is defined by the culture's secular calendar -- what's happening at school, at work and in the media."

The bottom line, he said, is clear: "Christmas is about parties and get-togethers with family and friends."

On the other side of the equation, 42.4 percent of those surveyed picked the "commercialization of the season" as the most annoying American Christmas "tradition," with 38.3 percent saying that the "early start for the Christmas season" got the nod in that department.