Decades later, it's hard to remember how much "Chariots of Fire" shocked the Hollywood establishment, with soaring box-office totals and four wins at the 1982 Oscars -- including a Best Picture win for producer David Puttnam.

The film's focus on two legendary runners -- one Christian and the other Jewish -- also pleased believers who rarely applaud how faith is handled on screen.

That sent the late Bob Briner to London, seeking Puttnam's private office. Briner was an Emmy winner and global sports media trailblazer who worked with tennis legend Arthur Ashe, Dave Dravecky, Michael Jordan and many others.

"Naive soul that I am, I believed that the success of Chariots would trigger a spate of similar films," Briner wrote, in "Roaring Lambs," a 1993 book that was popular with college students and among media professionals. "It seemed to me that the movie moguls would see that a great, uplifting story … backed up by stirring music and produced on a reasonable budget would be a formula for success after success."

That didn't happen. A melancholy Puttnam had stacks of potential scripts.

"He was looking, but not finding," wrote Briner. During his career, Puttnam had "shown an affinity for producing quality, uplifting, affirming, even Christian-oriented movies, but no one was bringing him scripts of quality."

Briner, who died of cancer in 1999, was an articulate evangelical and supporter of Christian education and all kinds of projects in mass media, the fine arts, business and print storytelling. I met him through his efforts to meet journalists who were active in various Christian traditions, while working in mainstream news.

Now, the Briner Institute is publishing a new edition of "Roaring Lambs," while seeking discussions of the many ways the Internet era has changed the media marketplace, creating new ways for religious believers to reach mainstream consumers -- but also temptations to settle for niche-media Christian products.