It isn't every day that a University of Toronto psychology professor is asked to perform a wedding.

Then again, Jordan Peterson has outgrown the role of bookish academic, evolving into a digital-culture guru whose fame is measured in millions of online clicks.

The logical thing to do was hit the Internet and get ordained. Within minutes, the author of the bestseller "12 Rules for Life: An Antidote to Chaos" was the "metropolitan" of his own church -- with a one-doctrine creed.

"If you are a member of my church, you cannot follow stupid rules. That's a good rule, because it's an anti-rule rule," said Peterson, during an Orthodox School of Theology forum at Toronto's Trinity College.

This 2017 event -- "Resurrection of Logos: The Divine, the Individual and Finding Our Bearings in a Postmodern World" -- offered the scholar's unusual mix of science, art and theology. What matters to online seekers is that it's on YouTube, where debates about ultimate issues never end.

Not all rules are stupid, stressed Peterson. Consider this one: Don't tell lies.

"You certainly know when you lie, and you know how to stop doing that. So, I would say … stop lying. Try it for a year and see what happens," he said. "It also means that you have to not act in a way that you wouldn't speak truthfully about it."

Attempting to live a good life, he stressed, will force many people to realize that they are not inherently good.

"You cannot conceive of how good a human being might be until you can conceive how evil a human being can and will be," he said. "The pathway to Paradise is through hell. … If you don't go there voluntarily, you'll go there accidentally. So, it's better to go there voluntarily, because you can go with hope."