Ages ago, there was nothing unusual about Hollywood producing epics based on Bible stories.

In the so-called Golden Age, these movies had titles like "King of Kings," "The Ten Commandments," "The Robe," "The Greatest Story Ever Told" and "Barabbas." At least one -- "Ben-Hur" -- was a character-driven classic that helped shape blockbusters for decades to come.

"I have watched them all. … No one called them 'Bible movies' back then or considered them strange. They were big movies about big stories and the big studios knew that lots of people wanted to see them," said Cyrus Nowrasteh. He is the director and co-writer, with his wife, Betsy, of "The Young Messiah" from Focus Features, which hits theaters this weekend.

"These movies went away for a long time … Then there was 'The Passion.' "

Nowrasteh was, of course, talking about "The Passion of the Christ" -- Mel Gibson's 2004 blockbuster that rang up $611,899,420 at the global box office. Hollywood's principalities and powers have been trying, ever since, to find the magic formula that will reach that same audience.

That's a challenge. Just ask the creators of "Noah" and "Exodus: Gods and Men."