Calling more Christian writers

It was hard for businessman Jim Russell to pick up his local newspaper without thinking about one simple church statistic.

According to the Yellow Pages, there were 400 churches in and around Lansing, Mich. That meant there were 400-plus ministers and many thousands of lay people who either read the newspaper or decided not to. Surely, he thought, these readers must have some kind of reaction to what they saw in the news.

Yet Russell kept looking -- usually without success -- for letters to the editor offering sharp, winsome Christian commentary on news events. Sometimes weeks would pass without the appearance of such a letter, or a similar point of view in the guest editorial columns.

After a few years of this ritual, Russell decided that enough was enough.

"The problem does not exist in the editorial policies of the newspaper, which has a fair, open and reasonable position toward local participation in all of its departments," wrote Russell, in one 1995 essay. "No, the problem exists in the lack of Christian understanding of biblical vision, mission and strategy required to disciple our nation."

Thinking like an entrepreneur, Russell projected his local analysis out to the national level and reached a logical conclusion. He decided that it would be good if more Christians learned how to write, rather than spending so much of their time complaining about the news media.

So Russell opened his checkbook and, in his own quiet way, tried to do something positive. Starting in the early 1990s, he began looking for writers with a knack for expressing their faith in mainstream publications and he kept at it until his death on Aug. 31 at the age of 80.

Russell started the annual Amy Awards -- with a top prize of $10,000 -- to honor writers who published newspaper commentaries that quoted scripture while wrestling with issues in public life. He started a national "Church Writing Group" network to encourage writers to learn from each other's successes and failures. I met him because of his dedication to helping college students explore their talents, through scholarships and donations to Christian campuses that emphasized mainstream media writing.

As a businessman, Russell was known as the founder of Russell Business Forms, which grew into the Lansing-based RBF Inc. In 1976, Jim and Phyllis Russell started the Amy Foundation to support efforts to spread the Christian faith and help the poor. They named it after their fifth and youngest child, who was born with Down syndrome. A spokesperson for the foundation (amyfound.org) said the family would take some time before making decisions about the future of the Amy Awards and the writing projects.

"When you stop and think about it, he had no credentials of any kind when it came to working with the mainstream media," said William R. Mattox, Jr., an Amy Award winner who is a member of USA Today's op-ed page board of contributors. "He just came up with this idea and, when it seemed like it was doing some good, he stuck with it. He never quit."

Russell knew what he was after. An early set of guidelines sent to the church-based writing circles stressed that their writers should strive to reach people who retained some interest in religious faith, but were rarely seen in pews. It wasn't enough to preach to the choir, because 60 to 80 percent of all newspaper subscribers say they read letters to the editor.

"The writing language should be contemporary secular English, not fluent evangelical or fellowship Christianese," said the brochure. A few lines later, Russell advised, "The writing will never be strident of harsh, making simple points with sledge hammers, embarrassing the body of Christ."

Russell sincerely believed that most newspaper editors are interested in reaching as wide an audience as possible. Thus, editors have a powerful incentive to allow fair, constructive debates in their editorial pages about moral issues. The question was whether religious believers had the skills to compete in the marketplace.

"Jim Russell was not the kind of man who played the heavy and came on strong," said Mattox. "He really believed that it made more sense to take a gentle approach and then stick to it. That's what he was all about, as a businessman and as a believer."

Gallup, statistics and discipleship

George Gallup Jr. has been studying the numbers for a half century and nobody knows better than he does that they just don't add up.

Most of the familiar, comforting statistics that describe public religion remain remarkably stable from poll to poll. Somewhere around 86 percent of Americans say they believe in God and another 8 percent or so in a "higher power" of some kind. Sixty percent say faith is "very important" in daily life and another 15 percent say it's "fairly important."

In the typical poll, around 80 percent identify themselves as some brand of Christian and claim membership in a congregation. Somewhere between 41 and 46 percent of Americans say they attended church or synagogue in the previous week. Can religious faith answer all of today's problems? Six in 10 say "yes." Throughout the 1990s, nearly two in three affirmed that "God really exists and I have no doubt about it."

But there is another side of this religion equation, said Gallup, during a recent address at Gordon Conwell Theological Seminary outside Boston.

"Sadly, our society continues to be wracked by domestic problems," he said. "Four in 10 American children go to bed without a father in the home. One-third of teens have been physically abused in the home. One-fourth of all Americans say that drinking is a problem in their home and half of all marriages this year will end in divorce.

"What lies ahead? Will democracy remain viable? ... How can our faith make a difference? How can it sustain us?"

That final leap of logic -- linking morality, politics and faith -- may seem strange to those who have followed his meticulous work as America's most trusted brand name in public information and the author of 16 books. But Gallup is convinced that most Americans believe that the state of the nation is closely tied to its spiritual health.

Now, the 74-year-old pollster has officially retired. But this doesn't mean Gallup will disappear. As a young man with a religion degree from Princeton University, he considered entering the Episcopal priesthood. No one expects him to stop asking questions about the role of faith in American life.

Truth is, Gallup has more questions than answers. But he said being retired will allow him even more time and freedom to discuss the strategies he thinks clergy should adopt if they want to help the faithful follow the doctrines they claim to believe.

"Surveys reveal an unprecedented desire for religious and spiritual growth among people in all walks of life and in every region of the nation," he said. "There is an intense searching for spiritual moorings, a hunger for God. It is for churches to seize the moment and to direct this often vague and free-floating spirituality into a solid and lived-out faith."

The key, he said, is that too many pastors naively assume that church members know and understand the core doctrines of their own faith.

"For example, half of all Protestants have no idea whatsoever what the word 'grace' means and what it has to do with their salvation," he said, in an interview not long after the Massachusetts address. "Now, that's pretty basic doctrine. Pastors today assume that their people know the basics. They don't."

Clergy assume that believers are familiar with the contents of those Bibles sitting on their bookshelves. They assume church members understand the teachings of other major religions and can hold thoughtful, respectful conversations about the differences between these faiths.

Many even assume their members sincerely want to repent of their sins, amend their lives and become serious Christians.

Gallup said he is constantly shocked to hear that few pastors ever ask members -- person to person, face to face -- about the status of their faith and personal lives. Many pastors no longer see the need to openly discuss the impact of sin.

"Someone has to challenge people to be true disciples of Christ," he said. "Someone has to ask the hard questions. If we don't talk about the whole dimension of sin, repentance, grace and forgiveness, what is the faith all about? What are we doing? ...

"Without true discipleship, the church can simply turn into a social services agency."